Deskripsi Produk
OUR BIG IDEA
Reviving the enthusiasm of young people to love and cultivate the habit of wearing traditional fabric, specially songket and woven cloth. The fabric production process has transitioned from hand looms (Alat Tenun Kaki Tangan - ATKT) to non- mechanized looms (Alat Tenun Bukan Mesin - ATBM) to increase production quantity. This change has influenced the competition in selling prices at national and international levels. The raw materials were then transformed into ready-to-wear clothing, suitable for everyday activities, with color choices and styles that follow current trends.